Mumbai: Mogae Media, a leading provider of integrated mobile marketing services has partnered withKotak Mahindra Bank to provide its revolutionary StarStar (**) call-to-action service.
StarStar is a patented B2B2C offering from Mogae Media that enables brands to connect their (TV) Advertising with customers through a convenient/memorable ‘call-to-action’ both from feature and smartphones. It is live across 800 million subscribers across telecom operators in India.
Kotak Mahindra Bank will use **811 (StarStar811)as a Call-To-Action to generate enquiries and to facilitate downloading 811 – India’s unique full-service digital banking ecosystem on mobile.811is adigital account that can be downloaded and operated from anywhere, 24×7 and serves as a platform where your money and everything you can do with it come together on your mobile phone.
811 can be instantly downloaded on the phonevia Kotak’s mobile bankingappby giving a missed call to**811. The solution, ‘StarStar’ (**) is a patented technology designed to enhance the Call-To-Action (CTA) of a brand. StarStar works across all major mobile operators, and on all feature and smartphones. It requires no internet connection or data connectivity and breaks the ice between brands and consumers at one of the most important modern day touch points –the mobile.Tango Media, a wholly owned subsidiary of Mogae Media, a leading provider of integrated mobile marketing services, has developed this innovative and revolutionary technology solution that enables brands to connect better and quicker with their target audiences on the mobile.
Commenting on this, SandeepGoyal, Chairman, Mogae Media said, “We are delighted to bring this path-breaking technology to people. We are confident that soon, StarStar (**) will become to the mobile what hashtag (#) has today become to the world of social media.”
AmbujChandna, Sr. Executive Vice President, Kotak Mahindra Bank said, “With 811, we offer customers a unique all-in-one value proposition of a zero balance savings account with zero charges for all digital transactions, where customers can earn up to 6% p.a. on their savings account balances. **811 enables us to further simplify access to 811 for our customers.”
Currently, 811 is available on Google Play Store, and it will soon be available on Apple’s App Store.